Emtee Appoints Brother To Handle His Bookings. South African hip hop star Emtee has issued a firm and direct warning to promoters, fans, and industry stakeholders, calling for all bookings to go through verified and trusted channels only.
In a candid public statement that quickly gained traction online, the “Roll Up” hitmaker urged caution against dealing with unauthorised middlemen. “For bookings hala at my blood brother. STOP BOOKING THROUGH THE WRONG PEOPLE. FIND OUT MORE DETAILS WHEN BOOKING ME. Don’t entice me with money. I have a lotta respect and love for my supporters,” he said.
The statement highlights the rapper’s continued push to take full control of his career. Born Mthembeni Ndevu, the artist has been increasingly vocal about safeguarding his brand and maintaining a direct, honest relationship with his loyal fanbase, widely known as the “Hustla Gang.”
Insiders close to Emtee indicate that the “blood brother” mentioned refers to a trusted family member or long-time associate who now manages legitimate booking requests. Promoters are being urged to verify all details carefully before confirming any engagements, in a move aimed at eliminating fraudulent dealings and protecting both the artist and event organisers.
Importantly, the rapper made it clear that financial incentives alone will not influence his decisions. His emphasis on respect, transparency, and proper process underscores a broader commitment to integrity over quick payouts, a stance that aligns with his long-standing independent mindset.
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