The PNG Chiefs have unveiled the club’s inaugural logo ahead of its debut NRL season in 2028.
The club says the striking logo, designed by a team of graphic artists in Papua New Guinea, depicts what makes the Chiefs “strong and what makes us unique”.
A supporters’ jersey was also unveiled on Wednesday.
The new logo and jersey were described as a defining moment for the new club as it prepares to enter the NRL, based in a nation which is obsessed with rugby league.
PNG Chiefs CEO Lorna McPherson said the unveiling of the logo marked “one of the most significant milestones in the journey of the PNG Chiefs”.
“This is the first time that our club has its true, complete identity — a logo and jersey that our players, partners and fans can hold to as their own,” McPherson said.
“The logo of the PNG Chiefs tells a story about Papua New Guinea — our people, what makes us strong and what makes us unique.
“The jersey of the PNG Chiefs is more than what players wear when they take to the field; it is a symbol of belonging, unity and the opportunity to represent millions of Papua New Guineans on the national stage.
“We know the responsibility that comes with establishing this club and we are incredibly proud to show our club to the world today.
“We strive for the PNG Chiefs to be something our country is proud of in every way — not because of the success that we will achieve on the field, but for the opportunities and legacy we will create for our country.”
Elements of the PNG Chiefs logo
As per the PNG Chiefs media release
The feather headpiece: Inspired by Papua New Guinea’s ceremonial plumes, the five feathers represent strength, beauty, chiefly status and national pride, with the Southern Cross connecting the club to the nation’s flag.
The cassowary bone: Inspired by warrior traditions, the cassowary bone symbolises chiefly status, courage, power and the fighting spirit of the team.
The face: The chief’s face represents the shape of Papua New Guinea, with ceremonial red paint showing a nation united through one warrior, one team and one purpose.
The kina shells: Representing traditional wealth, trade and prestige across Papua New Guinea’s coastal, island and highland communities, the kina symbolises the value, legacy and future the club is building for the nation.
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